Data Protection

In the context of the use of this website, personal data provided by you will be processed by us as the responsible data controller and stored for the period of time required to fulfill the specified purposes and legal obligations. In the following, we will inform you about what data is involved, how it is processed and what rights you have in this regard.

Personal data is, according to Art. 4 No. 1 of the General Data Protection Regulation (DSGVO), any information relating to an identified or identifiable natural person.

1. NAME AND CONTACT DETAILS OF THE PROCESSING CONTROLLER AND THE COMPANY DATA PROTECTION OFFICER

This privacy information applies to the processing of data on the website https://powerdata.de by the responsible party:

powerdata GmbH
Kurfürstendamm 21
10719 Berlin (hereinafter „powerdata“)

Email: contact@powerdata.de        
Phone: +49 (0)30 62 93 91 91

Powerdata’s data protection officer can be contacted at the above address, for the attention of the data protection officer, or at datenschutz@powerdata.de.

You can contact our data protection officer directly at any time with questions about data protection law or your data subject rights.

2. PROCESSING OF PERSONAL DATA AND PURPOSES OF PROCESSING

a) When visiting the website

You can visit the website https://powerdata.de without having to provide any information about your identity. The browser used on your device only automatically sends information to the server of our website (e.g. browser type and version, date and time of access) to enable the website to establish a connection. This also includes the IP address of your requesting device. This is temporarily stored in a so-called log file and automatically deleted after 9 weeks at the latest:

The processing of the IP address is carried out for technical and administrative purposes of connection establishment and stability, in order to ensure the security and functionality of our website and to be able to pursue any illegal attacks on this if necessary.

The legal basis for the processing of the IP address is Art. 6 para. 1 p. 1 lit. f of the German Data Protection Act (DSGVO). Our legitimate interest follows from the above-mentioned security interest and the necessity of a trouble-free provision of our website.

From the processing of the IP address and other information in the log file, we cannot draw any direct conclusions about your identity.

In addition, we use cookies and analysis services when you visit our website. You can find more detailed explanations of this in sections 4 and 5 of this data protection information.

b) When visiting our social media channels
We are represented on several social media platforms with a company page. Through this, we would like to offer further opportunities for information about our company and for exchange. Our company has company pages on the following social media platforms:

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

a. Facebook and Instagram page

When you visit our Facebook or Instagram page, through which we present ourselves or individual products from our range, certain information about you is processed. The sole controller of this processing of personal data is Facebook Ireland Ltd (Ireland/EU – “Facebook”). For more information about the processing of personal data by Facebook, please visit  https://www.facebook. com/privacy/explanation. Meta offers the option of objecting to certain data processing; information and opt-out options in this regard can be found at https://www.facebook.com/settings?tab=ads.

Meta provides us with anonymized statistics and insights for our Facebook and Instagram page that help us gain insights about the types of actions people take on our page (known as “page insights”). These Page Insights are created based on certain information about individuals who have visited our Page. This processing of personal data is carried out by Meta and us as joint controllers. The processing serves our legitimate interest to evaluate the types of actions taken on our site and to improve our site based on these insights. The legal basis for this processing is Article 6 (1) (f) GDPR. We cannot assign the information obtained via Page Insights to individual user profiles interacting with our Facebook page. We have entered into a joint controller agreement with Meta, which specifies the distribution of data protection obligations between us and Facebook. For details about the processing of personal data to create Page Insights and the agreement entered into between us and Meta, please visit https://www.facebook.com/legal/terms/information_about_page_insights_data.

You also have the option of asserting your data subject rights (see “Your rights”) against Meta with regard to this data processing. Further information on this can be found in Meta’s privacy policy at https://www.facebook.com/privacy/explanation.

Please note that in accordance with the Facebook privacy policy, user data is also processed in the USA or other third countries. Facebook only transfers user data to countries for which an adequacy decision has been issued by the European Commission in accordance with Article 45 of the GDPR or on the basis of appropriate guarantees in accordance with Article 46 of the GDPR.

b. LinkedIn company page

LinkedIn Ireland Unlimited Company (Ireland/EU – “LinkedIn”) is the sole responsible party for the processing of personal data when you visit our LinkedIn page. For more information about the processing of personal data by LinkedIn, please visit https://www.linkedin.com/ legal/privacy-policy?trk=homepage-basic_footer-privacy-policy.

When you visit, follow, or engage with our LinkedIn company page, LinkedIn processes personal data to provide us with anonymized statistics and insights. This provides us with insights into the types of actions that people take on our site (so-called page insights). For this purpose, LinkedIn processes in particular such data that you have already provided to LinkedIn via the information in your profile, such as data on function, country, industry, seniority, company size and employment status. In addition, we have entered into a joint controller processing agreement with LinkedIn, which sets out the allocation of data protection obligations between us and LinkedIn. The agreement is available at: https://legal.linkedin.com/pages-joint-controller-addendum. Accordingly, the following applies:

  • LinkedIn and we have agreed that LinkedIn is responsible for enabling you to exercise your rights under the GDPR. You can contact LinkedIn to do so online via the following link (https://www.linkedin.com/help/linkedin/ ask/PPQ?lang=en) or reach LinkedIn via the contact details in the Privacy Policy. You can contact the Data Protection Officer at LinkedIn Ireland via the following link: https://www.linkedin.com/help/ linkedin/ask/TSO-DPO. You may also contact us at our provided contact details about exercising your rights in connection with the processing of personal data in the context of Page Insights. In such a case, we will forward your request to LinkedIn.
  • LinkedIn and we have agreed that the Irish Data Protection Commission is the lead supervisory authority overseeing processing for Page Insights. You always have the right to lodge a complaint with the Irish Data Protection Commission (see at www.dataprotection.ie) or any other supervisory authority.

Please note that according to the LinkedIn Privacy Policy, personal data is also processed by LinkedIn in the US or other third countries. LinkedIn transfers personal data only to countries for which an adequacy decision of the European Commission pursuant to Article 45 of the GDPR is available or on the basis of appropriate safeguards pursuant to Article 46 of the GDPR.

c. YouTube

Google Ireland Ltd (Ireland/EU – “YouTube”) is the sole responsible party for the processing of personal data when visiting our YouTube channel. Further information about the processing of personal data by Google Ireland Ltd can be found at https://policies.google.com/privacy?hl=de.

YouTube provides us with anonymized statistics and insights for our YouTube channel, which help us gain insights into the types of actions people take on our channel (so-called “page insights”). These page insights are created based on certain information about people who have visited our channel.

3. DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES

a) Weitergabe von Daten an Dritte

Except in the mentioned cases of processing on behalf, we will only disclose your personal data to third parties if:

  • you have given your express consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO;
  • this is necessary according to Art. 6 para. 1 p. 1 lit. b DSGVO for the fulfillment of a contract with you,
  • in the event that a legal obligation exists for the disclosure pursuant to Art. 6 para. 1 p. 1 lit. c DSGVO.


The data passed on may be used by the third party exclusively for the purposes stated.

b) Transfer to third countries

A transfer of personal data to a third country or an international organization, only takes place if we inform you about it and the prerequisite of Artt. 44 ff. GDPR are given.

A third country is defined as a state outside the European Economic Area (EEA) in which the GDPR is not directly applicable. A third country is considered unsafe if the
EU Commission has not issued an adequacy decision for this state pursuant to Article 45 (1) of the GDPR confirming that adequate protection for personal data exists in the country.

The USA is a so-called unsafe third country. This means that the USA does not offer a level of data protection comparable to that in the EU. The following risks exist when personal data is transferred to the USA. There is a risk that U.S. authorities may gain access to personal data on the basis of the PRISM and UPSTREAM surveillance programs based on Section 702 of FISA (Foreign Intelligence Surveillance Act), as well as on the basis of Executive Order 12333 or Presidential Police Directive 28. EU citizens have no effective legal protection against these accesses in the USA or the EU.

We inform you in this privacy information when and how we transfer personal data to the USA or other unsecure third countries. We transfer your personal data only if

  • sufficient guarantees are provided by the recipient in accordance with Art. 46 GDPR for the protection of the personal data,
  • you have given your consent to the transfer, after which we have informed you of the risks, in accordance with
    have expressly consented to Art. 49 (1) lit. a GDPR,
  • the transfer is necessary for the performance of contractual obligations between you and us
  • or another exception from Art. 49 GDPR applies.

Guarantees according to Art. 46 GDPR can be so-called standard contractual clauses. In these standard contractual clauses, the recipient assures to protect the data sufficiently and thus to ensure a level of protection comparable to the GDPR.

4. COOKIES

We use so-called cookies on our website to make our website technically available and to statistically record and evaluate the use of our website for the purpose of optimization (see under item 5). We base the processing of your data by the cookies and pixels used on the aforementioned technically necessary purposes in accordance with
Art. 6 (1) p. 1 lit. f GDPR on our legitimate interest, which is to be regarded as legitimate in the sense of the aforementioned provision.

In addition, we use cookies and process the data through the cookies used only on the basis of your consent pursuant to Art. 6 (1) p. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. You can access the consent management tool “Cookie Policy” at any time via the link at the end of the website.

COOKIES

Cookies are small digital data files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware. In the cookie, information is stored that arises in each case in connection with the specific end device used. This does not mean, however, that we gain direct knowledge of your identity.

The use of cookies serves on the one hand to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 5). These cookies enable us to automatically recognize that you have already been to our site when you visit it again. These cookies are automatically deleted after a defined period of time. Cookies are also used to make our website technically available.

5. WEB ANALYTICS: ETRACKER

Our website uses “etracker” for the statistical evaluation of visitor accesses and for the analysis of usage data, a service of the
etracker GmbH from Hamburg, Germany (https://etracker.com). We do not use cookies for web analysis. Insofar as we use analysis and optimization cookies, we will obtain separate consent from you in advance. If this is the case and you further consent, cookies will be set that enable statistical coverage analysis of this website, measurement of the success of our online marketing measures, and test procedures, for example, to test and optimize different versions of our online offering or its components.

The data generated by “etracker” is processed and stored by “etracker” on behalf of the provider of this website exclusively in Germany and is therefore subject to the strict German and European data protection laws and standards; “etracker” has been independently audited, certified and awarded the ePrivacyseal data protection seal of approval.

The data processing is based on Art. 6 para. 1 lit. f. GDPR and is thus done to protect our legitimate interests. Our concern in terms of the GDPR regarding legitimate interests is the optimization of our online offer as well as our web presence. Since we attach great importance to the privacy of our visitors, the data that possibly allow a personal reference, such as, among other things, the IP address, login or device identifiers, are anonymized or pseudonymized as quickly as possible. The data will not be used for any other purpose, merged with other data or passed on to third parties.

You can exercise your right to object to this data processing at any time. An objection on your part has no negative consequences or consequences for you.

Further information regarding the data protection of “etracker” can be found here.

6. EMBEDDED YOUTUBE VIDEOS

We implement components (videos) of the company Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “YouTube”), a Google company, on our Internet pages. The implementation takes place on the basis of your consent in accordance with
Art. 6 para. 1 p. 1 lit. a GDPR. By loading the videos on our website, data is forwarded to Google. In particular, your visits to our website and your device-specific information, including your IP address, are transmitted to Google.

Here, we use the “extended data protection mode” option provided by YouTube. If you call up a page that has an embedded video, this only establishes a connection to the YouTube servers and thereby displays the content on the website by notifying your browser when you actually watch the video.

If you are logged in to YouTube at the same time, this information is assigned to your
YouTube member account. You can prevent this by logging out of your member account before visiting our website. Your data will be deleted as soon as it is no longer required for the purpose of processing.

For more information on data protection in connection with YouTube, please refer to Google’s privacy policy.

Further information on the purpose and scope of data collection and its processing by Google can be found here https://www.google.de/intl/de/policies/privacy.

Google transmits the information to Google servers in the USA. The transmitted data are only pseudonyms, an inference to your name is not possible. We will only transmit your data if you expressly consent to the processing by Google. Furthermore, in this case, you also consent to the transfer of your data to the USA in accordance with Art. 49 (1) a DSGVO, knowing the risks described in section 3b.

You can revoke your consent for the future at any time via the consent management tool.

7. DATA SUBJECT RIGHTS

You have the right:

in accordance with Art. 7 (3) GDPR to revoke your consent once given to us at any time. This has the consequence that we may no longer continue the data processing based on this consent for the future;

to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;

in accordance with Art. 16 GDPR to demand the correction of inaccurate or the completion of your personal data stored by us without delay;

pursuant to Art. 17 GDPR, to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims;

to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or you object in accordance with
Art. 21 GDPR have objected to the processing;

in accordance with Art. 20 GDPR to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller, and

complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

INFORMATION ABOUT YOUR RIGHT TO OBJECT PURSUANT TO ART. 21 DSGVO

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you that is carried out on the basis of
Art. 6 (1) (e) GDPR (data processing in the public interest) and Art. 6 (1) (f) GDPR (data processing on the basis of a balance of interests); this also applies to profiling based on this provision of
Art. 4 No. 4 GDPR.

As soon as you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

If your objection is directed against processing of data for the purpose of direct marketing, we will immediately stop the processing. In this case, the specification of a special circumstance is not required. This also applies to profiling, insofar as it is related to such direct advertising.

If you wish to exercise your right to object, it is sufficient to send an
e-mail to datenschutz@powerdata.de.

8. DATA SECURITY

All data transmitted by you personally is encrypted using the generally accepted and secure standard TLS (Transport Layer Security). TLS is a secure and proven standard that is also used, for example, in online banking. You can recognize a secure
TLS connection by the appended “s” to the http (i.e. https://…) in the address bar of your browser or by the lock symbol in the lower area of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9.UPDATE AND AMENDMENT OF THIS PRIVACY POLICY

This privacy policy is currently valid and has the status January 2023.

Due to the further development of our website and offers on it or due to changed legal or regulatory requirements, it may become necessary to change this privacy policy.